Do I need a Blog or a Website?
Due to massive changes in the features offered by blog engines these days the line between a general purpose website and a blog is getting more and more blurred.
When blogs first started they were really only intended as an online diary or journal. They were also specifically aimed at individuals rather than businesses and organisations. All that has changed now and it is common for most major businesses and organisations to have a blog to communicate with. In these circumstances the blog is part of their website but not all of it.
If you are starting from scratch do you need a full blown website or will just a blog do?
Modern blog engines will allow you to create static pages like a website, they will allow you to add features like polls, image galleries, social networking etc. by using plugins. They will allow you to alter the theme of your blog to be totally unique and reflect your business or organisation’s identity. Most importantly they offer you the ability to easily edit and add content without needed to know how to code or without having to pay a web designer for every little change.
A blog provides an excellent starting point for your web presence. It also ensures that direct communication with your users (via comments) remains central to the site. This is an important part of the process these days. Should you need extra features that the blog or its plugins cannot provide then you can have them created by a web designer/developer but until then there is no need to reinvent the wheel.
The WordPress blog platform is said to power between 15 and 20% of all websites. This is an awesome figure and is testament to the power and reliability of WordPress. A web designer/developer can install WordPress for you and set it up to meet your needs far quicker, far cheaper and far more securely than coding the same functionality themselves. It is tried and tested and maintained by an army of contributors.
The essential purpose of a blog is that it needs to be updated regularly with new content. This keeps the search engines happy and gives people a reason to keep coming back to your site. If you don’t intend to add regular updates and only require a few static pages, more like and online brochure, then you may find a blog is unsuitable. A specifically designed template and structure would be better and you can always add a blog to it later if you need to.
If you have any questions or would like to talk about what would be the best choice for you please feel free to contact us.