Keywords are an essential part of websites and how they rank on search engines. The only way to really gauge the success of a site is to monitor where it ranks in the major search engines for certain keywords. Here at mjcpk we offer a Search Engine Rank monitoring service that tracks your main keywords and where your site ranks for them.
There’s more than one important keyword
You may be a cleaning business but ‘cleaning’ is not the only keyword you want to rank for. ‘cleaning ’ is one your shouldn’t ignore as this is often more important than ‘cleaning’ on its own. In addition there will be any number of other keywords you’ll want to rank for: cleaners, floor cleaning, house cleaning, domestic cleaning, office cleaning, professional cleaning, affordable cleaning, industrial cleaning etc. may all be applicable to your site too. A small site should have a list of at least 20+ keywords that they are targeting.
This is important because you may find that it is too expensive or difficult to compete for your main keyword and it would be better to spend time and money on other keywords.
Monitoring keyword rankings
The only way to know which keywords are worth spending time on is by knowing where you rank for them. If you rank 23rd for a keyword on Google it may not take much effort to get onto the first page. However, if you rank 479th then things are going to be a lot harder and not always worth the effort.
The more information you have the better you will be able to choose an effective strategy for your site. Once you have begun work to improve your rankings then the only way you can be sure it is working is by tracking your keywords rankings.
Making it easy
If all you want to do is get on with your business and don’t want have to spend your time gathering statistics about your website then mjcpk can help. For only £25 per month we will prepare a report detailing your rankings in all the major search engines. We will monitor up to 100 keywords (or key phrases) for you.
We will begin by establishing the keywords that people use to get to your site now and where they rank. If you can improve the rank of these keywords you will definitely increase traffic to your site. We will then prepare a more complete list of keywords (incorporating any that you would like to rank for) and will monitor their rankings.
We will point out suitable candidates for easy improvement and can also offer advice, when required, on how best to improve the ranking of your site.
If you have any questions or would like to discuss things further then please feel free to Contact Us.