March 6th, 2015
Why not take advantage of our new secure disposal service!
Be sure that your old equipment doesn’t still contain important and sensitive information that could be read by anyone in the future.
Also, dispose of all of your unwanted computer equipment that is cluttering up the place in a safe and environmentally friendly way.
See our Secure Disposal page or Contact Us for more information or a quote.
March 7th, 2014
It seems that one of our hosting clients is selling their local directory website. www.247oaks.co.uk is a local directory site for the town and district of Sevenoaks in Kent.
We’ll be sorry to see them go but more than happy to work with the new owners.
If you want any more details about the sale then see their blog post: http://www.247oaks.co.uk/blog/2014/03/this-website-is-for-sale/.
March 4th, 2014
We’re offering a couple of new deals for those who want to get a website cheaply without all of the hassle and cost off getting one designed and built
WordPress is the world’s most popular website platform – allowing you to build and edit a website, blog or online store without needing any knowledge of coding.
Have a look at the two options below:
Please Contact Us if you have any questions.
June 29th, 2012
SEO (Search Engine Optimisation) is a dark and mysterious art to most people. As a result there are a few mistakes that crop up time and again on small business websites.
- Keywords. Most people seem to understand the idea of keywords and they often compile a list of them that they want to rank for in search engines but they tend to do this as a separate task to writing the copy for their website. As a result they often want to rank for keywords that they haven’t used, even once, anywhere on their website. Google cannot guess what you have in mind; you have to provide content that is clearly relevant to the keyword someone is searching for.
- Overly general keywords. Small businesses can easily be squeezed out of the rankings by large corporations or websites with national or international scope. With the odds stacked against you it is foolish to challenge the big boys in their own back yards. Everyone is fighting for the general keywords like ‘marketing’ but if you are a small business only providing marketing services in a distinct geographical area then you don’t need everyone who is searching for ‘marketing’ coming to your site. So, rather than take on the impossible task of ranking for ‘marketing’, choose a more specific keyphrase instead. ‘Marketing services [your town]’ might be a more reasonable target to set yourself and a cheaper one too.
- Keywords meta tag. There is still a widely held belief among non-web designers that you just have to cram all of your favoured keywords into the keywords meta tag and you will magically rank in the search engines. This hasn’t been the case for some time and Google takes no notice of what you put in the keywords tag. Others may take some notice but are still far more interested in the content of your page. Again, if a keyword is important enough for you to put in the keywords tag then it should be in the main copy somewhere.
- Not enough content. Many small business owners seem to treat a website like a printed brochure and plan their site as if someone is going to read it from start to finish. As a result they try not to repeat themselves and keep things as concise as they can. However, as we saw earlier they need to mention all of the keywords that they want to rank for (and more than once!). Keywords that are used in title tags and h1,h2 tags etc. are considered more important than in the body text so it makes sense to devote a whole page to each major keyword you want to rank for. You can also mention them elsewhere and then link to the specific page too.
- Static Content. Unfortunately for small businesses Google likes regularly updated content. This doesn’t often make a lot of sense to small business sites that may still contain relevant content even if they haven’t been updated for a couple of years or more. To get around this we have to force things a little and create a News section where updates about new products or services, special offers and advice for customers can be posted. These news posts then need to link back to the existing content. Pushing this content out to Twitter, Facebook and other social networks can also be useful. This process can be automated so it doesn’t add any extra work.
- Splash pages. A splash page is a home page for a website that contains little or no real content and usually offers a pretty picture and a ‘Click here to enter our site’ type link. They, again, assume that visitors are going to view the site like a brochure, start to finish. In reality, if they are coming from a search engine, they are going to be directed to the page that is most relevant to their search term. Splash pages offer no value and can also put off visitors that do see them. The Internet has conditioned visitors to want their content immediately. If they cannot see what they want straight away they often choose to go elsewhere. Strange as it sounds some people just can’t be bothered to click a link that says ‘Click here to enter our site’ and you’ve lost them.
So, there you have it. These are not complex issues but they still crop up all over the place. No amount of off site SEO and promotion is going to make up for these basic errors so it is essential that you get them dealt with before you try anything else to increase your search engine rankings.
If you would like your website checked to see what mistakes need fixing then please Contact Us now.
June 11th, 2012
This is why we’re offering a Cookie Audit Service for only £25 where we will check your website for cookie use and give you a clear report on the cookies used, why they are being used, if they are exempt from the regulations or not and what you need to do to comply with the regulations.
Third Party Tools
Statistics tools like Google Analytics and Social Media sharing buttons are widely used but very few website owners know that they are using cookies behind the scenes. These are exactly the types of things that breach the new regulations if you don’t offer your visitors the option to opt in before placing cookies. YOU are responsible for compliance not the third party tool providers.
See our Cookie Audit page for more information and sign up for your audit. You definitely don’t want to get caught out with an illegal website.
May 6th, 2012
Every May we have a special offer where we offer a discount on one of our main packages.
However, this year we have an amazing offer. Instead of just offering 10% off or %15 off we are offering our Standard Website package (normally £250) for only £99!
For a short time only
This is an amazing offer and won’t be around very long so take advantage of it while you can!
- Domain Registration (.co.uk – .com or similar)
- Multiple Email Accounts
- Hosting and Maintenance
- Choose from 1000s of Template
- Add functionality with FREE plugins
- Google Analytics
January 3rd, 2012
A Stock Image
A website with no pictures is fairly dull to look at and can be a big turn off for visitors. Ideally, as a web designer, the client will provide you with a set of professionally taken images that perfectly illustrate what you’re talking about. But, life is never perfect and you often need extra images from somewhere.
The best advice I can give anyone starting out in website or a client looking to set up a website is to NOT use free stock image websites. I’ve talked before about the dangers of using copyrighted images from the internet but this is a stylistic matter rather than a legal one.
The quality of free images is usually terrible
You can find images on the internet that you are legally allowed to use on your website for free but they are often either low resolution, poor quality or both. Many of these websites also insist that you provide a link to them on every page that uses an image. Also I have found the number of images you can choose from to be very small.
Good images cost less than you think
Don’t get me wrong, stock images can be expensive if you a resolution suitable for print work. However, for websites you rarely need massive images for anything and the cost is more reasonable. For example, the site I use www.123rf.com charges £11 (GBP) for 15 credits. 1 credit will get you an image that is 400 x 270 pixels, 2 credits will get you it at 850 x 570 pixels and for 3 credits you get a massive 2500 x 1670 pixels. Larger sizes are available.
So far I haven’t needed to spend more than 2 credits on an image for a website and as 1 credit works out at less than 75p you can see it doesn’t exactly break the bank! They also have better deals for larger amounts of credits.
You have to pay for quality
75p isn’t much but it makes all the difference when it comes to quality. I’ve seen some awful free images but I’ve been really impressed with the range and the quality of images from paid stock sites. It also makes the process far quicker and easier if I can go to one place and I know I’ll get the image I need.
Here are a few sites to try:
November 21st, 2011
Without thinking about it you can easily be creating links from search engines and other sites that go to missing content. Make sure that when you rename pages, images and other files on your site that you tell everyone what you’ve done.
A .htaccess file is an essential tool for any website. It has many uses like setting default pages, 404 pages, indexes and URL rewriting but what we need it for here is the 301 redirect.
A 301 redirect is a way of telling the web server that you’ve moved or renamed a file but you still want links to the previous name or location to keep working. For example: if I have a page titled ‘products.html’ that I decide to rename ‘new_products.html’ I can use a 301 redirect to make sure anyone following a link to ‘products.html’ gets to ‘new_products.html’ and not a 404 page.
Where’d my Page Rank go?
There is nothing worse than having lots of people linking to your site and finding that it doesn’t go to the page you want it to. It also means that any Google Page Rank that you would have received is lost.
A 301 redirect tells people that the page has moved permanently. Search engines can use this to update their indexes and ensure that Page Rank is passed on to the new page name.
The syntax for a 301 redirect is really simple:
Redirect 301 /oldpagename http://www.yoursite.com/newpagename
Just create a new line for each page that you have renamed or moved. You can even redirect a page to one on another site if you have moved it that far.
You probably have a .htaccess file in the root of your website. If not you can create one yourself, it’s just a normal text file.
So when you next change the name of a file or an image on your site don’t forget to add it to your .htaccess file as a 301 redirect. You can check if you have any broken links on your site with Google Webmaster Tools. The 301 redirect also helps if you haven’t managed to update all of the internal links on your site too.
September 6th, 2011
By Satoshi (http://www.bitcoin.org/smf/index.php?topic=64.0)
is a new online digital currency.
We are now accepting Bitcoins for our various services at discounted rates. This means that it is significantly cheaper to pay us with Bitcoins than with GB pounds.
This offer may not last for ever and is very much dependent on the fluctuations of the value of Bitcoin relative to other currencies. So take advantage of this offer while you can!
See our Bitcoin offers for more details or Contact Us for a quote for a specific service.